Corona-virus disease (COVID-19) is a new virus that has created a global health crisis and expects the economic impact of this will be very severe across the world including India. In October 2019, WARC’s (World Advertising Research Center) Global Advertising Trends report on product category ad investment forecast to grow… Continue reading
Starting from September 30, 2019, Google removing Average Position Metrics from Google Ads. Average Position in Google Ads is one of the important metrics for advertisers that helps to optimize the Ads and to know the position of the Ads. In the Month of Feb 2019, Google announces Average Position… Continue reading
Google announces Campaign-level Conversions now available for both Search and Display Campaign. Conversion tracking is important for every ad account in order to measure the success of our ad spending. What is conversion tracking? Every business website has its own objective like Product Download, Signup for Demo, Newsletter Signup, Product… Continue reading