How to Add link in FAQPage Schema

What is FAQPage Schema

FAQ (Frequently Asked Question) Page schema contains questions and answers related to particular topics covered on
that page.

How to add structured data

If you are using a CMS like WordPress, there are many plugins available with WordPress.

Some WordPress plus are,

  • Markup (JSON-LD) Structured in schema.org
  • Schema By Hesham
  • Schema Structured Data for WP AMP

Different types of Schema Code

  • JSON-LD
  • Microdata
  • RDFa

How to Add FAQPage Schema to your webpage or blog

Sample code for FAQPage in JSON-LD:

< script type="application/ld+json" >
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [{
“@type”: “Question”,
“name”: “Write your Question here?“,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Write your Answer here
}
}, {
“@type”: “Question”,
“name”: “Write your Question here?“,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Write your Answer here
}
},{
“@type”: “Question”,
“name”: “Write your Question here?“,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”:”Write your Answer here“}
}]
}
< /script >

Sample code for FAQPage in Microdata:
< div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" >
< h3 itemprop="name">Write your Question here?< /h3 >
< div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" >
< div itemprop="text">
Write your Answer here
< /div>
< /div>
< /div>
< div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" >
< h3 itemprop="name">Write your Question here?< /h3 >
< div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" >
< div itemprop="text" >
Write your Answer here
< /div >
< /div >
< /div >
< div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" >
< h3 itemprop="name">Write your Question here?< /h3 >
< div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" >
< div itemprop="text" >
Write your Answer here
< /div >
< /div >
< /div >

Note: You can get sample code from Google official website here

Google’s Guidelines for FAQpage Schema

Google gave content guidelines for FAQpage Schema as follows.

Valid use cases:

  • On an FAQ page, users can submit answers to a single question, with no way for users to submit alternative answers
  • On a product support page, users can submit answers to a single question, with no way for users to submit alternative answers

Invalid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question
  • A product page where users can submit multiple questions and answers on a single page
  • Don’t use FAQPage for advertising purposes

Check here for a more detailed guideline.

FAQPage Schema Optimization Best Practices

Use bold tag

Here is the few examples of best FAQPage Schema. When you search keyword “collaboration” you can see some good FAQPage schema result in SEPRs. You can use the < strong > tag for your targeted keyword and LSI keywords. By highlighting the LSI keywords using a bold tag, it catches the viewer to view the page by clicking the link.

Use bold tag

Use List tag:

Use order list < ol > and unordered list < ul > tag for a list items.

Use List tag

Adding a link to FAQPage Schema

Add a related link to your FAQPage Schema

  • For the link don’t use double (“) to avoid the following error

Example: Don’t Use < a href="link" >Anchor Text< /a >

FAQPage schema error

  • Use a single quote (‘)

Example: < a href='link' >Anchor Text< /a >

Adding a link to FAQPage Schema

Other HTML tags

You can use other HTML tags like Paragraph tag < p >, break < br/ > based on the need. Also, we can use Unicode and Emojis in the FAQPage answer.

Google limits FAQ rich results

Google limits FAQ rich results

Google has confirmed that FAQ-rich results limit to two maximum. Now, most of the FAQ-rich results are showing two FAQ results.
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