What is SEO / Search Engine Optimization?

SEO stands for Search Engine Optimization. SEO is the optimization of the content in website or web page in order to get higher rank in the major search engines like Google, Bing, Yahoo etc… To get a huge amount of traffic to your website you need to rank higher in search engines.

Types of SEO

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

White Hat SEO

White Hat SEO is the method to improve the search engine rankings purely based on the search engine’s guidelines and policies.

White Hot methods are creating quality content, quality internal and external link building, Keyword Research, proper titles and meta description, Alt Text, Hyperlink Optimization, XML Sitemap Submission, Robots File Optimization etc…

Black Hat SEO

Black Hat SEO is the another type of method to improve your search engine ranking which is completely against to the search engine’s guidelines (mainly Google).

Some Black Hat methods are link spam, keyword stuffing, irrelevant blog commenting, hidden text, link buying, hidden links etc… This type of methods leads your sites to get penalized by or banned from search engines.

Gray Hat SEO

Gray Hat SEO is an SEO practice that’s less risk than black hat SEO. This method helps to get ranking in search engine but sometimes your site being banned from search engines.

Techniques of SEO

  • On-page Optimization
  • Off-page Optimization

On-page Optimization

On-page SEO is the optimization of web pages in order to get rank higher in the search engines to get more relevant traffic. Here is the list of few important on-page SEO techniques below.

Keyword Research

Keyword research is one of the most important activities in Search Engine Optimization. Find and research the keyword that user enters into the search engine in order to search their queries. Google Keyword Planner, Google Trends are the most commonly used effective keyword research tool and more Free and Paid keyword research tools are available in the market.

Title and Meta Description

Choosing the proper title, meta keyword and meta description is essential for SEO. Your target keyword must be placed in title and meta description. Try to begin your title with How to, What is, Top, Quick, Free, Best, etc… this kind of words are more commonly used by the searcher in the search engine. Most important thing is your title no longer than 55 – 60 characters and your meta description must within 156 characters.

Heading Elements

Your target keyword must be used in < h1 >, < h2 >, < h3 >. Use your target keyword in the h1 tag. Use the related keyword of your target keyword in h2 and h3 tag. Using of related keywords of your target keyword is more weight age of your content.

Image Optimization

Try to use images that related to your article. Provide proper filename and Alt text that contain your keywords.

Link Optimization

Optimize your web page or article URLs short and place your target keyword in the URL is very important to get higher ranking in the search engines.


A hyperlink is the another important factor for search engine optimization. Internal Links are hyperlinks that point to another page on the same website. By giving internal links between articles or web pages that help to get a higher position in the search engines.

Off-page Optimization

Off page optimization also used to improve the position in the search engines. Here is the list of few important off page SEO techniques below.

Social Networking Sites

Social networking site like Facebook, LinkedIn, Twitter, Reddit, Quora, Slideshare, video sharing site like Youtube and image sharing site like Pinterest and Instagram are the most important for Off page SEO. Create the social media pages for your company/Business and share your quality article on every platform. Create tutorials and video related to your industry and upload to Youtube. Share your video links to every other social media platform in order to increase your visitors.

Create Presentations, Pdf and infographic to share in Slideshare. Create innovative images related to your industry and share it to Pinterest and Instagram. Don’t forget to add your website related page when you sharing anything on social media sites.


Keep writing the quality blogs for your website and increase your website visits. Contact guest blogger or industrial expert related to your technology or industry to write about you or about your products, reviews, features, blogs and whitepapers for your blog website as well as publish the same to their own website. It will increase brand for your company as well as helps for search engine ranking.

Link Building

Link building is another important thing for SEO. Insert related links in every article and suggest your website links to external blogger to add your link on their website when they are writing about your company or about your product. It will help to increase your page authority. Also, add the external link on your website when you are writing an article about their technology. For example, if you are writing about new launch by Microsoft, then add their link to your article. This is another way to increase your link popularity.

Press Release

Online PR is most important for SEO. Newsworthy content about your company or product will send to media websites or submit it to free PR site. This is another way of earning backlinks. It will help to social presence of your business or products.

Forum Marketing

Find online forum related to your industry and participate by asking questions, answering to the user questions, reply to threads etc. Also, participate in high authority sites like Reddit and Quora.

Directory Submission & Social Bookmarking

Many people are saying directory submission is dead. But, you can use it an effective way for the better result. Select effective directory submission site and category for submission. Submit your article and pages to a popular bookmarking site to get traffic for your website.

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